Joseph Sless | 25 Jan 2007
So you’ve decided that you need a website and you have spent a lot of money getting one designed but after the initial payment how can you make sure you are getting the most from your website?
It is not uncommon for a web designer to design your site and leave you with it, but in reality the job has only begun. For a website to be effective it must be well maintained long-term to ensure a professional and up-to-date image of the business it represents. It is no good if the site still talks about news from 5 years ago. A potential customer visiting your site could be put off if incorrect information is being presented on the website. Therefore it is vital for you to know how to access and maintain the information and textual parts of the website. Your web designer could build in an administration system to allow you to make necessary changes after the site’s initial development.
The work doesn’t stop there however. It is also vital that your site provides visitors with every opportunity to make contact with the company. Making it hard to find the contact us tab or not designing that feature properly will mean that potential customers may be slipping through the net. Remember that your website should act as a sales person for the business – if it doesn’t then you might as well be paying someone to sit around the office doing nothing.
A major area of concern for many website owners is search engine optimisation. You should make sure your web designer has optimised the site for search engines by considering the major keywords your customers will search for. For example a travel agency website would target customers that search for holidays, hotels or flights and their site should be optimised for those words and everything that relates to them. One quick way of checking your website’s optimisation is by looking at the key words that are displayed in the top bar of the browser window.
If you are having problems with maintaining your website, customer conversion or driving customers to it, please get in touch.
PBS UK Ltd are a specialist business outsourcing provider based in the East Midlands offering services such as UK & International Payroll, HR and BACS Payments.
Full case study...
UK Payroll
International Payroll
BACS Payment Services
The Football Conference is the highest tier of non-league football in England comprising of the Premier, North & South leagues.
|
|
 |
